19 October 2012

Ideation metrics


Paper: Jami J. Shah, Steve M. Smith, Noe Vargas-Hernandez, Metrics for measuring ideation effectiveness, Design Studies, Volume 24, Issue 2, March 2003, Pages 111-134

Note:
"This paper presented one important aspect of research that will some day lead to models of design ideation. We identified four types of outcome based metrics. Quantity, quality, novelty, and variety. We developed objective procedures for evaluating each... Quantity and variety scores apply to the entire idea generation session, while novelty and quality scores are computed for each idea"

Read next: Brent A. Nelson, Jamal O. Wilson, David Rosen, Jeannette Yen, Refined metrics for measuring ideation effectiveness, Design Studies, Volume 30, Issue 6, November 2009, Pages 737-743

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