Shikakeology

Title: Shikakeology: From framework to implementation
Authors: Naohiro Matsumura and Renate Fruchter
Reference: Matsumura, N., & Fruchter, R. (2014). Special issue: Shikakeology: From framework to implementation. AI & SOCIETY, 1-3.

Abstract: Shikake is a Japanese word with a wide range of meanings regarding triggers for behavior change, and using shikakes to change behaviors could be a promising and feasible approach for making the world better. However, the methodology for developing a new shikake is not well studied. To define such a methodology, Dr. Naohiro Matsumura, one of the editors of this special issue, coined the term ‘‘Shikakeology’’ in 2011 as a new academic field where the mechanism underlying a shikake as an artifact, a theory, a system, and a practice designed to change behavior can be discussed and understood.

Notes: The concept of 'shikake' seems very very similar to 'nudges' introduced by Thaler and Sunstein in their 2008 book by the same name. This is a special journal of AI&Society worth reading. Is this another case of reinventing the wheel, or using different terms to refer to the same concept -not sure.